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Online Ad Portfolio Management

In 2010 the iab reported display-related advertising revenues accounted for $9.9 billion or 38% of total measured ad revenues. Display-related advertising included Display Banner Ads (24%), Rich Media (6%), Digital Video (5%), and Sponsorship (3%). Although the largest segment remained search, and accounted for 46% of total ad revenue, the sector did lose 1% of overall market share, most of it going to display and the rest to classified. An underlying assumption is that if [...]

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